outside girl

Nikita at Snow+Rock

Snow+Rock have added Nikita the Icelandic clothing brand into their snow sports outerwear. Nikita started as a little shop in Reykjavik 11 years ago, by head designer Heida Birgisdottir and friends. It has since grown to around 1500 stores in 30 countries.

As well as cool and individual clothing for snowboarders Nikita has a streetware collection of hoodies, tees, denim, dresses and funky knitwear. There is also ‘Nikita Selekzion’ a petite collection of fancy stuff for going out.

Until the recent announcement by Snow+Rock…we didn't know too much about the Nikita brand. It’s been great to scratch beneath the surface of this label and find out more about its origins and head designer Heida, who started out by selling hand-made individual clothing in her boyfriends skate shop.

‘I live in Reykjavik and it's not the warmest place in the world so that also effects what I wear on daily basis, and my designs.’

Heida Birgisdottir | powderroom.net interview

After their collaboration with K2 last winter, Nikita have just launched a new board line. The boards, which are being manufactured by Elan, are well performing, colourful and fun freestyle boards. They’re doing one all mountain freestyle model in sizes ranging from 138-156 and a loose edge slopestyle board in sizes 135-152. Boots and bindings will follow in future seasons.

Nikita is a fresh clothing brand with an alternative look. It is the only girl snowboard brand available that is founded by a girl snowboarder who solely desings products for girls who ride. Great news that Snow+Rock have added them to their range of outerwear.

See you up the mountain!